Yisu Kang 

is a rising senior at Parsons, majoring Communication Design and has a passion for branding and editorials.

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Cuir Alloy

Cuir Alloy was born from a love of leather—its weight, its character, its quiet ability 
to age with grace. Paired with the cool gleam of silver hardware and shaped by a 
grunge-leaning, rebellious spirit, each piece reflects an aesthetic that is both raw 
and refined.

In a market where true leather craftsmanship is rare to come by, I found myself 
searching endlessly for accessories that honored both material and mood. When I 
couldn’t find them, I chose to create them.

Cuir—the French word for leather—meets Alloy, a symbol of strength, polish, and permanence. Together they form a name that evokes luxury while capturing the essence
 of what Cuir Alloy stands for: a fusion of supple leather and resilient metal, crafted 
with intention, edge, and enduring quality.




Branding, Photography, Publication2025